age of myfology

fakefur/ous has to confess -  we were the last to jump on the bandwagon of myf shepherd's fans. but this image was all it take to make one believe. cedric buchet shot (while sabrina schreder styled) myf for the latest issue of super-crazy cool 10 magazine, a brainchild of excessive and addictive sophia neophitou-apostolou. this next's rising star was mentioned as one of the most promising new faces last season and has already become sort of national hero in native australia (witness aussi's vogue).

the very first moment we saw this image, we thought of sonia rykiel (blame the beading). but it was german designer markus lupfer who designed the jumper (he's also creative director at beloved spanish house of armand basi). simple clothes with a twist. the way we'd have worn.

perfectly broken toy

sometimes it's hard to believe a statement like 'fashion can be smart' makes any sense. 10 magazine is one of those publications that cultivate this sort of statements. intelligent and sophisticated 10 has that extra touch of wit and healthy irony to save the world from snobbery and self-indulgence.
the latest issue includes a feature on true talent of tomas maier, creative director of much-acclaimed and totally luxurious brand bottega veneta. capturing the dark (read dramatic) side of bottega veneta's collection, these images speak of clean forms and natural body lines. yet with a random splashes of color and graphic poses of women's star suzanne diaz the shoot has some feel of unconcious conflict, something of a broken toy. fixating on the movement, photographer david hughes and fashion editor sophia neophitou-apostolou bring light and life into close to perfect statesque creations of maier. perfection has become boring and 10 does know that.